1. What is “Sweet Cheats” about?
Sweet Cheats is an brand new Australian company devoted to created and sharing delicious, guilt-free treats - ALL of which are grain, gluten, dairy and refined sugar free. We aim to re-invent and revolutionise desserts and sweet snacks that satisfy your mind, body and soul. We have a range of desserts such as brownies, cakes, truffles, and cookies- with the star of our show being The Cupcake; the greatest little guilty pleasure known to man. Our cupcakes taste as lush as they look, without being bad for you. Our mission is to prove to you that desserts can be decadent as they are nourishing and healthy, making it that much more pleasurable to succumb your craving. Go on, give in to goodness!
2. What are the health benefits of choosing a “Sweet Cheat” cake?
Our cupcakes are handcrafted not only with love; but also organic, natural, and minimally processed ingredients such as coconut flour, almond meal, raw cacao powder, coconut oil, raw honey, agave.. etc. Approved by an accredited practising dietician; our products contain much less saturated fat and carbohydrates, as well as being higher in fibre, protein, and micronutrients compared to other processed, sugar-laden wheat products currently out in the market. The sweeteners used are low GI, natural sweeteners such as agave, rice malt syrup, and raw honey. Additionally, the primal-friendly ingredients means that our bodies are able to digest it much easily as well as sustain the nourishing properties that they offer. Sweet Cheats is also ideal for the increasing number of people who are allergic to gluten, dairy, hypoglycemic, or even eggs (we have vegan options too!). Now you can have your cake, and eat it too.
3. What was your inspiration behind the product?
The product was conceived from my fascination with flavours, keen interested in nutrition, and of course my sweet tooth. I have always been an avid baker and cook, and enjoy all aspects of creating tasty things which are beautiful to the eye. Whilst at uni I went through a tough time dealing with anxiety, and became severely underweight as a result. I've always loved any kind of physical activity, especially boxing and yoga - but it was then I realised the importance of changing my eating habits and learning about nutrition. By making healthy swaps, understanding macronutrients, and still being a massive foodie - I started creating beautiful healthy desserts which tasted great, sharing them with my friends, and realising that there was a whole world out there who didn't know that a cupcake can be healthy and still taste amazing!
4. What is your mission / dream with “Sweet Cheats” to help contribute to the health & wellbeing of people?
At present, statistics show that refined sugar is our biggest enemy. Unhealthy eating is the leading cause of death in Australia and the US, and childhood obesity has doubled in recent years. My mission with Sweet Cheats is to create a range of desserts which are not bad for you, and still taste great. I'd like to break the stigma that desserts must be fatty, high-carb, and filled with sugar in order to be tasty. I want to show people that we can still enjoy the simple pleasures in life without associating them with guilt or negative after-effects. I want to offer those with allergies an alternative that is just as decadent as a regular cake. My dream is to share this with the world, so that we may improve our health and happiness. The only way to do this is to share the knowledge and love as much as possible, and I hope I can achieve all this with Sweet Cheats!
You can find sweet cheats at http://www.sweetcheats.com.au/
- See more at: http://www.freeyourselfholistichealth.com.au/blog/2015/04/qa-with-trina-from-sweet-cheats#sthash.CJWpSXdf.dpuf